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Woodford Reserve Patented 4.3” Video Micro Shelf Talkers



Woodford Reserve Patented 4.3” Video Micro Shelf Talkers
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Challenge:
When you make a distinctive product with special features and unique qualities how can you effectively communicate that message in store to busy shoppers who don’t have a lot of time to stand in the aisle?
Solution:
First, get your shoppers to stop and then educate them with a patented Video Micro Shelf Talker. Americhip worked with Brown Forman and its agency to create a sleek video display with a countertop stand to highlight its Woodford Reserve brand. The device was decorated simply with an image of the distinctive bottle and brown cap. The compact display includes a flashing red LED to attract attention and then with the push of a button shoppers are entertained and educated with a 30 second video highlighting the quality of the premium small batch bourbon. These video shelf units deliver high impact at a very reasonable cost. This perfect tool to convert shoppers into buyers was deployed in independent liquor stores around the country.
Partner with Americhip when you need to grab attention and educate shoppers about the key attributes of your unique product. They deserve it.