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Whirlpool Refrigerator Super Pop-Up Book

Whirlpool Refrigerator Super Pop-Up Book



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Challenge:

Whirlpool was launching its exciting new stainless steel, French Door Refrigerator and needed an engaging communication vehicle that would give its retailers and brand distributors an in-depth look at what this superior appliance offers for food storage and organization.

Solution:

What better solution than a beautifully organized Americhip Super Pop-Up Book that shows the refrigerator’s benefits in 3D? Showing is always better than telling!  The book’s cover features high-gloss, metallic paper to match the look of the refrigerator’s surface. And inside, Americhip’s team of Paper Engineers designed nine fantastic spreads using pop ups, picture changers, sliders, gliders, rotating wheels and true to life dimensional functionality elements to escort readers through a colorful, interactive demonstration of the refrigerator’s unique features. In today’s crowded marketplace, nobody wants to spend time reading a dry training manual.  A demonstration tool this powerful and interactive warrants its own place on display.

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