Americhip: Syngenta




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How do you create a direct mail campaign that captures and keeps a prospect's attention? Syngenta was looking for a unique promotion for a new product that would reach farmers just at the critical time when they needed to make decisions on crops and fertilizer for the upcoming season.


After exploring various options, Syngenta and its agency, Martin Williams, chose a proprietary Americhip dimensional paper design that shows various scenes within one mailer. A spinning wheel design combined with clever graphics provides a window into multiple environmental settings. By turning the spinning wheel recipients were able to see various weather conditions and quickly understand a key selling feature of the Syngenta product.

With customized dimensional mailers, Americhip provided a great marketing strategy to help Syngenta grab the attention of key prospects and customers. Put Americhip’s innovative paper engineering designs to work in your next campaign.

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