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Syngenta
Syngenta
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Challenge:
How do you create a direct mail campaign that captures and keeps a prospect's attention? Syngenta was looking for a unique promotion for a new product that would reach farmers just at the critical time when they needed to make decisions on crops and fertilizer for the upcoming season.
Solution:
After exploring various options, Syngenta and its agency, Martin Williams, chose a proprietary Americhip dimensional paper design that shows various scenes within one mailer. A spinning wheel design combined with clever graphics provides a window into multiple environmental settings. By turning the spinning wheel recipients were able to see various weather conditions and quickly understand a key selling feature of the Syngenta product.
With customized dimensional mailers, Americhip provided a great marketing strategy to help Syngenta grab the attention of key prospects and customers. Put Americhip’s innovative paper engineering designs to work in your next campaign.