Americhip: Sunovion Pharmaceutical - New Patient Starter Kit: 5” Patented Video Training Manual
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Sunovion Pharmaceutical - New Patient Starter Kit: 5” Patented Video Training Manual

Sunovion Pharmaceutical - New Patient Starter Kit: 5” Patented Video Training Manual



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Challenge:

When one of your biggest challenges is onboarding new patients and making sure they understand their treatment protocols and are comfortable with all of the issues and impacts of the new product how can you best prepare them for their new medical journey?

Solution:

Develop a compact and informative multi-page Video Training Manual that shares all of the critical product information with your new patients.  Americhip partnered with Sunovion when it was launching Kynmobi, a new treatment for people with Parkinson’s.  The sleek Video Manual opens to reveal our 5” screen and an invitation to “press to learn more.”  The comprehensive seven minute video  takes new patients through every detail of treatment from the basics of opening the package and accessing the product to optimal performance practices to key issues to review with their healthcare professionals.  There simply is no better way to onboard a new patient than to share a detailed informative video walking them through all of the critical elements related to their new medical journey. 

To complement the video and add even more depth to the training materials, we produced and stitched in to the Video Brochure a 26-page booklet outlinning key protocol details and FAQs. As a final element of the integrated Video Training Manual, Sunovion had Americhip produce a copay savings card and mount it on the inside back cover so each new patient pays a little less to get started. 

Every new patient has anxieties and challenges brought on by a new medical condition.  Partner with Americhip to design and produce a Video Training Manual when you’re launching your next product to make sure your patients feel comfortable and fully educated on their treatment protocol.  They deserve it.

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