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Sherwin Williams Video & Lighted New Product Launch Kit
Sherwin Williams Video & Lighted New Product Launch Kit
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Challenge:
When you’re a company that has been around for a very long time, how do you convince your retail partners and consumers that you can still launch new and relevant products?
Solution:
Americhip partnered with Sherwin Williams and its agency to produce a spectacular New Product Introduction Kit that clearly demonstrates the campaign’s tag line: Engineering the Future. The stylish kit starts with a sleek packaging design including a magnetic flap and a spot gloss UV logo treatment on top. The package opens to reveal the three new paint cans brightly illuminated on the inside cover through our proprietary LED back lighting technology. Inside the box sits our Case-Bound Video Book which opens to reveal our patented 5” Video Technology. Our paper engineers designed the VIP as a split-level format, so that each time the consumer flips a page a new video begins playing automatically. All of the key features and benefits of the new products are outlined across the four spreads and accompanying videos. To provide a fully integrated launch program, we also produced and included in the Kit sell sheets, a benefit guide and a charger to keep the Video Book playing day after day.
When you need to impress and educate your channel partners, retailers and shoppers make sure you partner with Americhip to create a sophisticated specialty Introduction Kit that is worthy of your new product launch.