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Novo Nordisk’s Wegovy Audio Button
Novo Nordisk’s Wegovy Audio Button
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Challenge:
Wegovy needed to stand out and effectively communicate the benefits of its new product in the hustle and bustle of a busy trade show environment.
Solution:
Novo Nordisk partnered with Americhip to produce an innovative solution to help its Reps stand out on the show floor. Rather than going with a simple name tag, Americhip used its audio button and added a printed ribbon that detailed Novo’s new Wegovy injectable product. In addition to the visual branding on the button and ribbon, participants pushed the trigger to hear the brand’s new audio logo as well, thereby increasing the multisensory impact of the branded merch. This unique approach not only increased the product's visibility but also facilitated interactive discussions.
Make sure your team stands out at the next show or live event with Multisensory branded merchandise from Americhip.