Americhip: Purina Product Selector - Connected Smart Device


Purina Product Selector - Connected Smart Device

Purina Product Selector - Connected Smart Device


Download PDF Version


Purina was launching a new line of dog food and needed a smart instore display to direct consumers to the right product for their specific pet.


Pet owners are very caring and knowledgeable buyers.  If you give them the right information, they will review it and make the right choices. Given that, Americhip worked with Purina to design and manufacture a connected device that serves as a Digital Product Selector—one with a 7” screen for the shelf edge and the other with a 21” screen for the End Cap.  Consumers answer 8 questions about their pet on the touchscreen interface, and then our custom app identifies just the right product for their dog.  The final screen shows a picture of the appropriate brand and directs the consumer where to find it on the surrounding shelves.

Americhip Design + Production Included:

As the unit is connected, Americhip is able to update the content remotely and provide the brand with key tracking analytics by date, time and store location.

Contact Us for More Info, a Quote,
or to Start a Project:


Let's work together to create something amazing.

Americhip's mission is to deliver solutions that engage audiences on a more intimate level. We design, develop, & manufacture innovative communications tools to empower global brands and agencies.
Get In Touch Today