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Purina Pro Plan Patented Video Blade
Purina Pro Plan Patented Video Blade
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Challenge:
How do you educate consumers in the store aisle about important nutritional and scientific data that helps to differentiate your product from the competition?
Solution:
Purina Pro Plan’s Prime Plus line is focused on older cats and their specific nutritional needs. Purina sponsored a 9 year study that identified a proprietary blend that helps improve and extend the life of cats. To trumpet this exciting breakthrough, Purina deployed Americhip’s patented 7” Shelf-Edge Video Blade in major pet retailers around the country. The 15” high Video Blade with vibrant graphics draws attention right in the aisle and clearly conveys the key attributes of Prime Plus. But, the real payoff is the 30 second video consumers engage with that demonstrates the key benefits of the product and the justification for picking out this brand for their beloved pets over any other competitive product. Communicate your core messaging right from the shelf-edge and stand out from the competition with Americhip’s patented line of Video Blades.