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Proximo Spirits Patented 5” Video Blade with Opt In Audio and QR Code
Proximo Spirits Patented 5” Video Blade with Opt In Audio and QR Code
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Challenge:
When you have numerous brands to market, each with its own compelling story, what merchandising device best allows you to communicate key product details about each to busy shoppers strolling the aisles?
Solution:
Partner with Americhip to create a large aisle violator that grabs attention and engages shoppers as soon as they approach. To highlight Proximo Spirits’ four key whiskey brands (Tincup, Proper Twelve, Bushmills and Pendleton) we deployed our patented 5” Vertical Video Blade and included a motion sensor which triggers a silent video as soon consumers enter the space. Intrigued, shoppers then push the button to trigger the audio so they can see and hear the complete story behind each brand. The high energy, fast paced video perfectly serves the campaign’s theme “If Whiskey Could Talk” by highlighting each brand and showing an iconic drink being made with each. To extend the dialogue, we printed a QR code on both sides of the Blade so consumers can simply scan it to learn even more about each brand. What better way to whet the appetite right in store and drive sales!
Make sure your brands aren’t being overlooked at the shelf. Put our patented Video Blades to work to grab attention and generate excitement among your shoppers.