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Novartis Sentinel Video Welcome Kit
Novartis Sentinel Video Welcome Kit
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Challenge:
Novartis Animal Health was preparing for the re-launch of Sentinel, a flavored tablet that provides protection against a multitude of parasites common to pets. The tablet only needs to be consumed once a month, offering a convenient alternative to the temporary topical products that are pervasive in the market. They wanted to reach pet owners during their visit to the local veterinarian when they were already thinking about their animal's health and well being.
Solution:
To target this audience, Novartis Animal Health and their agency Colle+McVoy, worked with Americhip to produce a fully custom 7" book, complete with three chapter buttons and volume control. For optimal versatility, the book could be propped up via an easel stand and had the capability to play a looping video file thanks to AC power support. The video display caught the attention of pet owners in the waiting room instantly. The user friendly interface and engaging videos educated them on Sentinel and any questions they had could be addressed right away by the attending veterinarian. Novartis was impressed with the feedback they received from the field and the uptake in sales as a result.