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ION 3D Video Mailer
ION 3D Video Mailer
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Challenge:
In the crowded media marketplace, ION Television Network needed an impressive piece to launch its upcoming programming line-up. Key media folks, influencers and affiliates are extremely busy and so ION knew it needed a creative way to engage and communicate with this important demographic.
Solution:
Having worked with Americhip in the past, ION was familiar with our creative toolbox and challenged our team to come up with a unique solution that combined our Digital and Multisensory Technologies.
Never afraid of a challenge, Americhip’s Tech and Paper Engineers merged our 3-D Stage with our Video in Print Technology to create a first of its kind: our VIP Screen mounted in a live theater setting. The front of the mailer shows a house with double doors with two visible pull tabs. With just a slight pull, consumers are immediately thrust into a familiar scene – people sitting on their couches in their living room watching TV. And, of course, that TV is permanently showing ION’s new and returning shows. The ION Experience is communicated in a very real and engaging way.
Let Americhip's team of experts help you create an engaging and effective marketing communication device for your next campaign.