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Hy-Vee Video Blade

Hy-Vee Video Blade



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Challenge:

The Hy-Vee chain of grocery stores was looking for a way to grab attention and educate consumers right in the store aisle about its “house brand” of vegetable oil.  Hy-Vee felt they could drive sales if they were able to communicate the key benefits of its product to the consumer from the shelf edge. 

Solution:

Hy-Vee looked to Americhip to develop a unique video platform which could stand alone on its shelf and communicate effectively with consumers.  Americhip’s 4.3” Video Blade was the perfect solution for this challenge.  The sleek and attractive Video Blades can play content ranging from 10 seconds up to 10 minutes or more and provide the advertiser with extensive space for marketing graphics.  The Blades have a thin profile, do not require a bulky battery pack and are long-lasting.  As customers walk the store aisle, they can’t help but be drawn in by the innovative Video Blades.

Signs of Success

Hy-Vee achieved a 27% increase in sales year over year for its vegetable oil thanks to the deployment of the Americhip Video Blades.  

Contact Americhip today and find out how the Video Blade and other scalable solutions can help your team increase sales and boost your brand right at the point of influence.

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Americhip's mission is to deliver solutions that engage audiences on a more intimate level. We design, develop, & manufacture innovative communications tools to empower global brands and agencies.
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