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Genentech Physician Education Video Mailer
Genentech Physician Education Video Mailer
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Challenge:
Genentech needed a way to communicate highly complex information to busy physicians regarding its cancer treatment drugs.
Solution:
Knowing doctors don’t have a lot of time to spend with Reps, Genentech worked with Americhip to produce a sleek tri-fold Video Brochure that allows doctors to absorb the complex data at a time and place most convenient for them. The video brochure was expecially effective in combining detailed data on the tri-fold pages with engineering animation playing on our video screen. Americhip’s Video in Print gives you the ability to put your important data directly into the hands of your key HCPs.