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Curian Picture Changer
Curian Picture Changer
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Challenge:
Curian Capital, a subsidiary of Jackson Financial, was looking to set appointments with a targeted group of financial advisors via a direct mail campaign. They needed to set themselves apart from the competition and were looking for a unique way to communicate their message.
Solution:
After reviewing Americhip's wide array of direct mail designs, Curian decided on a simple yet effective Picture Changer format. The piece was a brochure designed to look like a laptop with a Post-it® note on a blank screen. Pulling on the tab revealed Curian's technology platform designed to "do more" for businesses.
This was one of many direct mail campaigns that Americhip and Jackson Financial have collaborated on, and the first for Curian Capital.