Americhip: Callaway Shelf-Edge Product Selector


Callaway Shelf-Edge Product Selector


Callaway Shelf-Edge Product Selector

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When you have a product that your consumers are passionate about how can you ensure you’re doing everything possible to direct them to just the right brand, flavor or version in your line?


Create a shelf-edge, tech-enhanced Product Selector that drives your shoppers directly to the best product choice for their specific needs. Americhip partnered with Callaway to design and manufacture this innovative “Golf Ball Recommender” that went into sporting goods stores all over the country. Americhip’s electronic engineers created a custom lighting mechanism to drive this innovative display.  Golf enthusiasts enter key data regarding their launch preferences and performance outcomes. The Product Selector then calculates the right golf ball for their game and illuminates that particular brand image on the product selector.

Americhip also designed the sleek 18” custom metal housing to hold the electronics panel.  The housing mounts to the top of the instore shelf or rests directly on top of the product stack to make the units easy to operate for consumers. The units are thin profile and powered by AA batteries mounted inside the housings. Make sure your shoppers are finding just the right product for their particular needs with Americhip’s line of shelf-edge, tech-enhanced product selectors. A true ace on the score card!

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Americhip's mission is to deliver solutions that engage audiences on a more intimate level. We design, develop, & manufacture innovative communications tools to empower global brands and agencies.
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