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Diplomatico Rum Patented Video Micro Shelf Talker
Diplomatico Rum Patented Video Micro Shelf Talker
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Challenge:
When you’re looking to reposition your brand, what instore marketing tools exist to best communicate that new messaging to your shoppers?
Solution:
For this campaign it was all about telling an “Old” story in a new way and our patented 4.3” Video Micro Shelf Talker was the best way to do it. Diplomatico wanted to encourage its consumers to change up their Old Fashioned recipe by swapping rum in place of the traditional bourbon base. To tell that story we programmed the brand’s catchy 15 second video highlighting a sophisticated mixologist creating the perfect new Old Fashioned using Diplomatico. What better way to reposition your brand than an innovative shelf-edge communicate device?
Communicate with your shoppers where they’re most interested in making buying decisions—right at the shelf edge using Americhip’s Video Micro Shelf Talkers.