Americhip: Babies "R" Us In Store Display


Babies "R" Us In Store Display

Babies "R" Us In Store Display

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Perhaps no consumer is more concerned with choosing the right product than a young mother picking out a baby bottle. They are faced with the daunting task of choosing one brand from an array of others.

To help consumers navigate through the retail aisle, Babies "R" Us worked with Americhip to design a lighted baby bottle display with three unique flash patterns. Corresponding text lit up simultaneously to highlight and set apart the key features of the product.


Requiring a consistent and uniform look within its stores nationwide, Babies "R" Us asked Americhip to create a unique display for each of the six major brands selling products in this category.

Americhip handled every part of the project from the initial pencil sketches straight through to prototyping, electronic configuration, tooling, manufacturing, final assembly, pack out and delivery to each store.

The displays were a huge success because they allowed consumers to interact and engage with the product, helping them make an informed and educated purchasing decision.

When you need a creative in-store communication device that really breaks through the clutter, your choice is clear.

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Americhip's mission is to deliver solutions that engage audiences on a more intimate level. We design, develop, & manufacture innovative communications tools to empower global brands and agencies.
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