BACK
Universal Studios: Harry Potter Exploding Map



Universal Studios: Harry Potter Exploding Map
Download PDF Version
Universal Orlando Resort is one of the nation’s premiere theme parks which also had one of the more popular themed areas in the organization’s line-up, the Wizarding World of Harry Potter. With millions of people visiting this magical world, Universal Orlando needed a magical way for visitors to navigate this particular section of the park.
Universal approached Americhip to come up with a simple map that was to be distributed to visitors as they entered Harry Potter’s “world”. Due to the volume needed, Universal needed a cost-effective map that still represented the Harry Potter brand. Americhip’s paper engineering team came up with a design which revealed a map that “magically exploded” when opened and then neatly folded away when closed, allowing visitors to easily stow away the map. Universal now had a low-cost solution to help its millions of visitors explore the Wizarding World of Harry Potter which also added to the “magical” experience that the park had to offer.