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Spin Master’s Audio Shelf Display
Spin Master’s Audio Shelf Display
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Challenge:
When you’re launching a new product that has very little name recognition, what instore marketing tools are best suited to introduce your product to busy shoppers?
Solution:
Let Americhip record your audio logo and have it trigger each time a shopper passes by. Spin Master was launching a card game based on a viral campaign launched by the Australian Metro Department about, well, "dumb ways to die". Knowing the US audience was not very familiar with the game or the concept, Spin Master partnered with Americhip to program a 10 second song called, not surprisingly, “Dumb Ways to Die.” The audio display triggers each time a shopper passes by which brings significantly more attention to the new item and helps drive sales. The audio displays were merchandised in Walmarts all over the country.
Program an audio logo, jingle or other audio content onto a shelf display to ensure sure your product breaks through the clutter of the retail aisle and grabs the attention of busy shoppers.