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Sanofi Genzyme Patented 5” Video Brochure
Sanofi Genzyme Patented 5” Video Brochure
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Challenge:
When your product has performed well in testing and provides specific benefits to patient groups with challenging symptoms, how can you ensure key healthcare professionals see and hear your supporting materials?
Solution:
Partner with Americhip to produce a patented Video Brochure that delivers compelling content when and where the HCP is ready to receive it. Americhip partnered with Sanofi and its agency to develop a Video Brochure for its Dupixent product, a leading therapy for dermatitis. Rather than trying to communicate a lot of technical data, the Video Brochure delivers treatment stories of real patients as told by HCPs. For a series it calls “Beyond the Surface,” Sanofi achieved excellent results with our Video Brochures because HCPs respect actual treatment stories as communicated by trusted thought leaders. And, to ensure the recipients have access to all of the technical data, we included a QR code on the back side of the brochure that can be scanned to access a site with the specific supporting materials. To protect the Video Brochure, we mailed it in a printed shipper box announcing “real patient stories come to life” to ensure the impressive information piece would not be missed.
Make sure you’re communicating with your HCPs in an effective and innovative manner. Your patients deserve nothing less.