Americhip: San Manuel Casino


San Manuel Casino

San Manuel Casino

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San Manuel, one of California's most popular casinos, was looking to reach out to top players in the Southern California market. They needed a high impact invitation with a special offer that would engage their target audience and entice them enough to visit the beautiful San Manuel Casino.


San Manuel worked with Americhip to develop and create an invitation that utilized Audio and Paper Engineering Technologies. The invitation had a special design that when opened, it not only revealed a hidden pop-up invitation but it also started an audio message that spoke of San Manuel's special offer for the player.

Signs of Success:

Initial results of the campaign produced a 60% redemption rate! San Manuel Casino Direct Mail Invitation - Powered by Americhip's Audio Chips & Paper Engineering

Go Dimensional For Direct Mail:

"3-D or dimensional mailings, whether they take the form of a box with a teaser on the outside or a tube, outperform standard formats by 250%, according to the DMA, but increase the cost per lead by only 50%. Use dimensional mailers with high-value prospects" - Online Marketing Institute

"65% of consumers of all ages have made a purchase as a result of direct mail" - Direct Mail Association (DMA) Factbook for 2013 

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Americhip's mission is to deliver solutions that engage audiences on a more intimate level. We design, develop, & manufacture innovative communications tools to empower global brands and agencies.
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