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San Manuel Casino
San Manuel Casino
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Challenge:
San Manuel, one of California's most popular casinos, was looking to reach out to top players in the Southern California market. They needed a high impact invitation with a special offer that would engage their target audience and entice them enough to visit the beautiful San Manuel Casino.
Solution:
San Manuel worked with Americhip to develop and create an invitation that utilized Audio and Paper Engineering Technologies. The invitation had a special design that when opened, it not only revealed a hidden pop-up invitation but it also started an audio message that spoke of San Manuel's special offer for the player.
Signs of Success:
Initial results of the campaign produced a 60% redemption rate! San Manuel Casino Direct Mail Invitation - Powered by Americhip's Audio Chips & Paper Engineering
Go Dimensional For Direct Mail:
"3-D or dimensional mailings, whether they take the form of a box with a teaser on the outside or a tube, outperform standard formats by 250%, according to the DMA, but increase the cost per lead by only 50%. Use dimensional mailers with high-value prospects" - Online Marketing Institute
"65% of consumers of all ages have made a purchase as a result of direct mail" - Direct Mail Association (DMA) Factbook for 2013