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Northern Trust New Client Dimensional Mailer
Northern Trust New Client Dimensional Mailer
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Challenge:
When you’re targeting a sophisticated group of consumers and businesses, how can you ensure that your message is delivered in a manner commensurate with their expectations?
Solution:
Partner with Americhip to create a stylish package that immediately establishes credibility in your brand offering. Northern Trust’s Wealth Management Group was looking to develop new clients in several high net worth business sectors. Americhip partnered with its marketing team to create a distinctive mailer in Northern Trust’s iconic forest green corporate color. Our packaging engineers designed a sleek turned-edge box with a magnetic lip that folds around and locks on the side, thereby presenting a perfectly symmetrical rectangular design: no seams or crossovers on the front or back. We added the logo on the cover in a beautiful gold foil stamp and then offset it with oversized splashes of spot gloss varnish spelling out "NT" from the back cover across to the front. An impressive and functional mailer, all in one.
Make sure your marketing materials arrive with the proper level of sophistication and style—your customers and prospects expect nothing less.
Signs of Success:
Our original smaller kit performed so well for the Wealth Management Team that it came back to Americhip just a few months later to design a larger turned-edge package to continue its prospecting efforts. When specialty products deliver real ROI and help open new accounts, it’s an easy decision to continue working with Americhip to develop new innovative tools.