Americhip: Nokia Dimensional Packaging


Nokia Dimensional Packaging

Nokia Dimensional Packaging

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Nokia wanted to come up with a creative way to expose early adopters and top level Nokia Execs to its new “Own Voice for OviMaps” application. The "Own Voice" application can be installed on Nokia smartphones and allows consumers to replace the default voice on the voice-guided navigation with that of themselves, their family members, their friends, or their children.


Wieden & Kennedy developed a cute story about two siblings, Tim & Jenny. They were given the task of choosing where they wanted to go for the holiday. They spend their time asking the Forest, the Ocean, and a bear where they should go for vacation, leading them to the conclusion that they should ask each other! Americhip’s team of paper engineers designed an amazingly complex seven spread super pop up book complete with a customized well and drawer that held the Nokia smart phone.


The Nokia Super Pop Up book generated significant excitement among all who received it. Here are some of the responses they received:

Sarah and the Goon Squad: "I got it and I LOVED the packaging. I sell stuff like that in my spare time and I was very impressed. My husband is even more excited than I am. We're charging it now."

Whiskey In My Sippy Cup: "I got your box today. GOOD GOD, you were not kidding about the awesomeness. I'll mess with the phone and app later tonight, but wanted to say thanks. This is pretty awesome, dude."

LouLou's Views: "What a super awesome package! Loved the briefcase/book. Very cool. Thanks so much, can't wait to try it out!"

Scribbit: "I received the handset yesterday, thank you so much. It's certainly the coolest packaging I've ever seen and the kids were really wowed. :)"

Being A Mummy: "I just wanted to let you know that the phone and the absolutely beautiful packaging arrived today. It has literally taken my breath away and the children are really pleased with the book. This is a wonderful Christmas gift to our family and it is very much appreciated. I am overjoyed its one of the best things that anyone has ever given me. A really brilliant, thoughtful, generous PR package."


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