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Minneapolis Institute of Arts
Minneapolis Institute of Arts
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The most complex super pop-up piece ever seen: Americhip replicated five works of art from the Institute’s collection. Minneapolis residents actually wrote to their local newspaper editors to rave about it.
When our advertising client is an art museum, how do we do justice to the beauty of the art inside the building? Target, a proud sponsor of the arts, wanted to promote the Minneapolis Institute of Arts, and gave Americhip a whole new opportunity to Multisensorize® the promo piece. Americhip replicated five works of art from the Institute's collection to create the most complex super pop-up piece ever seen. Rich, vivid colors against a dramatic, black background. Miniature renderings that literally jump off of the page. The ad's impact on its target audience was remarkable, so remark they did. People in the Minneapolis area actually wrote to their local newspaper editors to rave about it. Multisensory® engineering quite simply made the MIA piece a work of art.