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Michael Kors Sexy Ruby Video Micro Shelf Talker
Michael Kors Sexy Ruby Video Micro Shelf Talker
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Challenge:
How to stand out on shelf where so many other brands have recognizable names and impressive packaging.
Solution:
Grab your consumers’ attention and wow them with impressive content right in the store aisle. Americhip worked with Michael Kors on a shelf-edge campaign utilizing our patented Video Micro Shelf Talkers to call attention to its new Sexy Ruby line. The brand upgraded our economical standard Video Micro Shelf Talker by adding a custom-shaped faceplate. Once triggered, the units played three evocative video spots. Draw your consumers in with engaging video right on shelf.