Americhip: L'Oreal Dermatological Digital Training Manual


L'Oreal Dermatological Digital Training Manual

L'Oreal Dermatological Digital Training Manual

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With digital fatigue and burnout a real issue in today’s hyper saturated marketplace, how can you ensure your rep team, retailers and customers will actually stop and engage with your product materials?


Marry your digital content with a tactile housing to give your audience something it can actually hold on to.  Americhip partnered with three key L’Oreal Dermatological brands (CeraVe, LaRoche-Posay and Vichy) to produce an informative Video Brochure highlighting each line.  The brochure includes five spreads with photos, product information and important selling tips.  Then, most importantly, on the final spread we include our 5” video module including four compelling videos from L’Oreal’s National Education Manager covering the key attributes and technical breakthroughs for each of the brands.  We also added a rugged core so the brochure will hold up to the normal wear and tear from repeated viewings and retailer presentations.  L’Oreal distributed the stylish Digital Training Manual to its education teams, training reps and retailer contacts throughout the country. 

Make sure your educational materials are not being lost in the digital deluge.  Partner with Americhip to create a stylish and compelling Digital Training Manual for your next product launch.

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