Americhip: Humana’s Kentucky Derby Video Party Kit
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Humana’s Kentucky Derby Video Party Kit

Humana’s Kentucky Derby Video Party Kit



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Challenge:

Humana is a major sponsor of the Kentucky Derby, and with the 147th running of the iconic race fast approaching in the middle of a pandemic it faced a challenge in how to bring the excitement and flavor of the Derby to its key customers and prospects who would be watching from home this year.

Solution:

When you’re tasked with developing marketing around an event that bills itself as “the two most exciting minutes in sports,” you had better be focused on making a major statement.  Americhip partnered with Humana to deliver an exquisite triple crown party solution!   Our engineers designed a gargantuan gift box nearly two feet long that opens to reveal a pulsating video highlighting the thrills around Churchill Downs on Derby Day playing on our proprietary Video in Print screen.  The lucky recipients are treated to a video montage highlighting horseracing thrills and great shots from the venerable track.  Of course in addition to racing, the Derby is all about bourbon too!  To meet that need, we designed the package with a dense foam tray with custom wells to hold all the fixings needed for an Old Fashion:  Kentucky Bourbon, two rocks glasses, a bottle of cherries and specialty syrup.  What more does one need to celebrate Derby #147 as though they are almost there live.

As we head back into live events, tradeshows and other public celebrations, make sure your event packaging, product launch materials and custom merchandise kits communicate the wow factor you need to deliver by partnering with Americhip to create a best in class specialty package spectacular.

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