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Honda Vehicle Video Blade
Honda Vehicle Video Blade
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Challenge:
Honda was launching its new Pioneer off road vehicle and needed an engaging communication device to capture the attention of the enthusiasts right in the dealership regarding these rugged new vehicles.
Solution:
Americhip partnered with Honda and its agency to design and manufacture a first of its kind communication device to mount directly to the vehicle and help capture consumers’ attention right in the dealership. We designed our 18” high, rugged Video Display with a 7” video screen, a plastic core and printed plastic lenses on the front and back.
We also designed a custom mount to allow the Blade to affix directly to the vehicle’s frame and then easily remove to remount to another vehicle. Consumers couldn’t miss the vertically mounted Blade as they checked out the new vehicle and were able to educate themselves about Honda’s breakthrough I-4WD upgrade, a new state of the art four-wheel drive technology. Honda’s campaign tagline for the Pioneer perfectly fits our Video Blades as well:
Smart technology. Superior materials. Refined engineering.