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Herradura Tequila Patented 4.3” Video Micro Shelf Talkers
Herradura Tequila Patented 4.3” Video Micro Shelf Talkers
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Challenge:
When you want to show your customers exactly how to best enjoy your new product how can you most effectively communicate with them right in the store aisle?
Solution:
Put a sleek video display right on shelf with some favorite cocktail recipes to get each shopper into the mood! Americhip partnered with Herradura Tequila and its agency to develop an innovative campaign using our patented Video Micro Shelf Talkers. The inviting shelf edge display couldn’t be missed thanks to its distinctive purple shade and flying parrots and peacocks. The flashing red LED attracts shoppers who then push the button to trigger the video and learn more about this distinctive brand. The fun and engaging content educates shoppers on several craft cocktails and encourages each consumer to pick up at least one bottle! And, to extend this instore dialogue, we included a QR code that consumers can scan to go to a unique site to learn even more about this innovative brand.
Partner with Americhip when you need to grab attention and educate shoppers right in the store aisle about the key features of your product.