BACK
Carolina Herrera Bad Boy Fragrance Sound & Light Launch Kit
Carolina Herrera Bad Boy Fragrance Sound & Light Launch Kit
Download PDF Version
Challenge:
In a crowded field, how can you ensure your new product gets the attention it deserves from your top retailers, instore education teams and leading influencers?
Solution:
Partner with Americhip to design and produce a specialty product launch kit full of the wow factor. Carolina Herrera’s Bad Boy Fragrance brand is built around the energy of a lightning bolt. To generate that kind of power. Americhip designed a large turned edge box, decked out all in soft touch black and streamlined with gold foil piping around the top edge. When opened, the specialty package reveals a 12” tall placard of an electric burst of lightning complete with flashing lights and rumbling thunderclaps. A dramatic product reveal to say the least! In the base, a felt covered top layer holds a product sample in a custom lightning shaped well, which lifts up to reveal a second layer including product brochures and decorative tiles. A launch kit this special is sure to generate strong buzz among your retailers, instore education teams and the all-important social media influencers.
Make sure your product is able to cut through the cluttered marketplace and deliver real stopping power with a custom audio and lighted specialty launch kit from Americhip.