Americhip: Carolina Herrera Bad Boy Fragrance Sound & Light Launch Kit
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Carolina Herrera Bad Boy Fragrance Sound & Light Launch Kit

Carolina Herrera Bad Boy Fragrance Sound & Light Launch Kit



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Challenge:

In a crowded field, how can you ensure your new product gets the attention it deserves from your top retailers, instore education teams and leading influencers?

Solution:

Partner with Americhip to design and produce a specialty product launch kit full of the wow factor.  Carolina Herrera’s Bad Boy Fragrance brand is built around the energy of a lightning bolt.  To generate that kind of power. Americhip designed a large turned edge box, decked out all in soft touch black and streamlined with gold foil piping around the top edge.  When opened, the specialty package reveals a 12” tall placard of an electric burst of lightning complete with flashing lights and rumbling  thunderclaps.  A dramatic product reveal to say the least!  In the base, a felt covered top layer holds a  product sample in a custom lightning shaped well, which lifts up to reveal a second layer including product brochures and decorative tiles.   A launch kit this special is sure to generate strong buzz among your retailers, instore education teams and the all-important social media influencers.

Make sure your product is able to cut through the cluttered marketplace and deliver real stopping power with a custom audio and lighted specialty launch kit from Americhip. 

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