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Bristol Myers Squibb Patented 7” “Page Turning Activation” Non Personal Video Education Mailer
Bristol Myers Squibb Patented 7” “Page Turning Activation” Non Personal Video Education Mailer
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Challenge:
When your product has performed well in multiple studies, how can you best educate your key HCPs about those studies and present them with the critical technical data needed to allow them to form their own opinions about the efficacy of your product?
Solution:
Partner with Americhip to design, produce and distribute a creative and engaging Video Education Mailer that fully communicates the critical test data regarding your product. Needing to capture the attention of busy HCPs regarding Opdivo, its immunotherapy treatment for lung cancer, BMS wanted an innovative design for its Video Brochure and testimonial from a leading expert in the field to make sure it immediately engages the physicians and allows them to absorb the information at their own pace. To accomplish this, we designed a large trifold mailer that has plenty of real estate for technical data and safety information. Our 7” screen is integrated in the middle spread and provides a large canvas for the Doctor’s video testimonial and explanation on the study results.
Then, to provide ultimate control, we embedded our “Page Turning Activation” technology on the brochure which triggers a new video each time the page is turned. With that, each flip of the brochure presents the HCP with a fully integrated audio-visual presentation. To ensure busy HCPs don’t miss this important mailer, we printed a clear message on the outer shipper carton letting them know an informative video booklet was housed inside. This cleverly designed and executed Video Brochure supported BMS in its effort to fully inform key HCPs around the country about the latest scientific data supporting the performance of its product.
Make sure your key physicians and other HCPs have the tools they need to understand critical study data and performance information supporting the efficacy of your products. They will appreciate your extra effort.