Americhip: Black Angus Invitation
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Black Angus Invitation

Black Angus Invitation



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Challenge:

Creekstone Farms, a leading producer of premium Black Angus beef, wanted to create a direct mailer to celebrate their birthday. With consumers receiving 20 or more direct mailers every day, the challenge for FKQ and Creekstone Farms was designing a piece unique enough to grab attention and then compelling enough to deliver a clear message.

Solution:

Creekstone and FKQ partnered with Americhip to create a unique marketing piece highlighting their 13 years in the business. Using our patented wind sensor technology, we designed a card that opens to an image of a juicy, mouth-watering filet of Black Angus steak with a lighted birthday candle on top. Following the instructions printed on the card, customers make a wish and blow out the candle. Our innovative wind sensor technology turns off the flashing LED and triggers the sound of a crowd cheering. Typical of our Multisensory® solutions, consumers are intrigued by the innovative technology and long remember the marketing message sent by our client.

Impact:

Cut through the clutter with your next mailing campaign by using one of Americhip’s high impact Multisensory® technologies. Our advertising and marketing campaigns generate unprecedented results including 100% stopping power, 90% pass along and 62% greater intent to purchase.

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Americhip's mission is to deliver solutions that engage audiences on a more intimate level. We design, develop, & manufacture innovative communications tools to empower global brands and agencies.
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