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Big Bang Theory Book
Big Bang Theory Book
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Challenge:
Warner Bros. International Publicity Team wanted to make a big bang in promoting its hit show The Big Bang Theory to Emmy voters.
Solution:
Americhip’s team of paper engineers designed an amazing Super Pop-Up Wrap-Around Book to highlight four of the show’s well-known sets. From a deceptively simple looking 9” x 6” booklet, the piece opens up to a complete 360° diorama complete with 3-D figures and scenes.
Impact:
The mailer grabbed attention throughout the entertainment world and was favorably commented on by the mainstream media and on numerous blogs and websites.