Americhip: Acorda Therapeutics Patented 5” Video Training Brochure
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Acorda Therapeutics Patented 5” Video Training Brochure

Acorda Therapeutics Patented 5” Video Training Brochure



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Challenge:

In connection with the launch of its new Inbrija Inhaler, Acorda’s marketing team discovered through patient research that consumers were confused about how to properly use the new device.

Solution:

Acorda partnered with Americhip to design and produce a patented Video Training Brochure that walks consumers through every detail related to the inhaler.  As Acorda wanted a pocket-sized booklet, we designed a 6” x 4” landscape video brochure that holds our larger 5” video screen.  Handed out with each new prescription, patients were able to bring home our Video Brochure and follow the 5 minute animation to become familiar with the inhaler and fully educated on proper use, storage and protocol maintenance.

Let Americhip develop a video training brochure for your next product launch to ensure every patient is fully educated on your product and stays on protocol throughout the treatment cycle.

Signs of Success:

Patients provided Acorda with such positive feedback on the Video Instructional Brochure that it reordered within 4 months of the original run.

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