Americhip: Progenity Tablets and Patented Video Slate
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Progenity Tablets and Patented Video Slate

Progenity Tablets and Patented Video Slate



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Challenge:

Progenity, a healthcare company specializing in genetic screening materials and equipment, needed a communications device for its sales team to ensure they delivered the complex medical information in a consistent and efficient manner to doctors and healthcare professionals.

 

Solution:

For its initial campaign, Progenity chose our patented 7” uLearn Video Slate for its ease of use and ability to convey up to 45 minutes of key medical information, test results, product performance videos and customer testimonials. Each push button triggered a video highlighting a key product or service offered by Progenity.

For the following campaign, the marketing team upgraded its offering to our Connected 10” Tablet with touchscreen interface.  This device serves as the perfect high-end training device for HCPs and patients alike.  Our engineers programmed a custom UI/UX that includes 6 training videos, a custom sign in page and a WiFi registration page.  Progenity’s Reps brought the tablets into physicians’ offices all over the country, logged the units onto the WiFi system and then trained the HCPs how to share the communication devices with interested patients. 

After nine months, we pushed out new content onto all 1500 Connected Tablets.  In addition, Americhip developed the back-end portal which allowed the brand to track all of the user activity and gain key patient insights.  

 

Signs of Sucess:

The Connected 10” Tablet  performed so well for Progenity that it re-ordered the units for 800 additional Reps the following year.

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