Americhip: Progenity Connected Device: Custom App and 10” Tablet


Progenity Connected Device: Custom App and 10” Tablet

Progenity Connected Device: Custom App and 10” Tablet

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Progenity, a healthcare company specializing in genetic screening materials and equipment, needed an innovative detail aid and in office patient communication device that could deliver complex medical information in a consistent and efficient manner, provide for analytics and have the ability to be updated remotely during the course of the campaign.



Americhip partnered with the Progenity Marketing Team to create a custom app with a clean and engaging UI/UX, three layers of content and a fully integrated back end to manage updates and gather performance activity.  We programmed the custom app onto a 10” Tablet which we modified to serve as a single-purpose device.  The Client Reps have access to a protected layer to register each device and log onto a WiFi network or trigger cellular connectivity.  The HCPS and patients only have  access to the content layers which includes 6 training videos and a custom sign in page.  Progenity’s Reps brought the tablets into physicians’ offices all over the country, logged the units onto the WiFi system and then trained the HCPs how to share the communication devices with interested patients. 

After nine months, we pushed out new content onto all 1500 Connected Tablets.  In addition, Americhip developed the back-end portal which allowed the brand to track all of the user activity and gain key patient insights.  


Signs of Sucess:

The Connected 10” Tablet  performed so well for Progenity that it re-ordered the units for 800 additional Reps the following year.

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