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Challenge:
Microsoft wanted a high profile ad to announce its Office 365 launch, which gives users access to their network from any location. Microsoft needed a unique and innovative device that would impress and generate buzz about its Office 365 product.
Solution:
Americhip worked with Microsoft and its agency Starcom to create a live Wi-Fi hotspot right in Forbes magazine. They decided that the best way to convey this “Office in the Cloud” was to use Americhip’s VIP Live™ technology to gain access to the internet anywhere users found themselves through their specialty magazine insert.