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Jaeger-LeCoultre's Video Magazine Insert
Jaeger-LeCoultre's Video Magazine Insert
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Challenge:
In 1833, Antoine LeCoultre founded a small watchmaking workshop in the Swiss village of Le Sentier. Now, 184 years later, the Jaeger-LeCoultre name remains synonymous with the highest-quality craftsmanship of timepieces in the world. How can a brand find a marketing piece to match the stature of its own company?
Solution:
When your company is known worldwide for excellence and sophistication, your advertising needs to rise to that same level of sophisticated detail. Enter Americhip. Jaeger-LeCoultre wanted to introduce both its company and its new Madison Avenue boutique to a sophisticated New York audience, so, working with its agency, we created an exquisite Video in Print™ insert for placement into The New Yorker magazine. Complete with our 4.3” patented VIP Screen, the insert played three different videos with the simple touch of our chapter buttons. This insert was not to be missed—and so it wasn’t. Starch polling confirms that when you advertise using Americhip’s Digital and Multisensory Technologies, you will capture 100% stopping power, 100% brand recall, 89% pass along and 52% of readers with increased intent to purchase. Yes this Video in Print insert was worthy of this extraordinary 184 year old company.