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Henkel's Kenra Color Specialty Package
Henkel's Kenra Color Specialty Package
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Challenge:
Henkel was launching a new hair care color system and needed a creative way to communicate to busy salon personnel how to properly use the new system to achieve the perfect colors.
Solution:
Americhip worked with the brand team at Kenra who came up with a very clever execution—send an Echo Dot to each salon to serve as its “Kenra Color Voice Assistant.” To make sure recipients understood what they were getting, Americhip designed a deluxe, turned-edge package that included audio messaging and LED technology that triggers when the package is opened. As a final technology assist to each Salon owner, we embedded an NFC tag into the lid of the package that automatically directs the recipient's device to a custom URL page containing instructional videos and download instructions for the Echo Dot.
Educate your target audience with custom audio, lighted and NFC technologies from Americhip.