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Grundfos Patented Video Branding Book
Grundfos Patented Video Branding Book
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Challenge:
When your brand delivers more than the competition, how can you clearly communicate that to the marketplace?
Solution:
Wow them with a patented Video Brand Book, a piece of technology as innovative and compelling as your breakthrough product line. Grundfos has been a leader in the industrial pump sector for nearly 50 years and was launching its new line of heavy-duty products. Americhip partnered with Grundfos and its agency to develop an innovative communication device worthy of the new line. Designed in stylish black with a spot gloss varnish treatment on the cover, the center gatefold opens to reveal our impressive 7” video screen playing the corporate sizzle reel. We designed four chapter buttons on the center spread so recipients could learn more about the company, the technology and the core elements making up the new line.
The technology behind our patented Video Books perfectly meshed with the campaign’s theme of innovation, which stood as a challenge to the marketplace: "Are you ready for more?" The heavy duty casebound Video Book delivers "more" to every single recipient. Can you say the same about your brand marcom?