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Coca-Cola FSR Slate

Coca-Cola FSR Slate



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Challenge:

Coke has had tremendous success with its new Freestyle Dispensers in Quick Serve Restaurants (QSRs) since their introduction in 2012.  In Full Serve Restaurants (FSRs), however, Coke’s customers do not get to interact with the innovative Freestyle Dispenser as part of their dining experience and thus the significant gains Coke achieved in QSRs were not being matched in FSRs.   Coke’s challenge was to find a way to give the FSR diner the same level of engagement and excitement with its Freestyle brand as that enjoyed by the QSR diners. 

Solution:

Working closely with Coke’s Branding and Operational Teams, Americhip created a connected, hand-held  Video Slate that allowed FSR diners to browse among the 150  Coke Brands offered on the Freestyle Dispenser and to order their favorites.  Americhip’s Digital Content Team created an engaging UI/UX that matched the Dispenser’s creative flow so that diners had the same level of engagement as if they were standing in front of the Freestyle machine.  In addition to exploring all of the drink options, Americhip programmed an engaging interface for the restaurant to offer appetizers, specialty drinks and seasonal specials as well.  Americhip also designed an interactive Survey which allowed diners to give their feedback and allowed Coke to capture real time analytics on their consumers’ choices and preferences.  Americhip designed its Slate to have Wi-Fi or cellular connectivity to allow analytics to be gathered 24/7/365 and to also allow for regular content updates.

Coca-Cola Freestyle Video Menu:   Tech Level 3.0 Connected Smart Device

*Americhip’s Proprietary Touchscreen Cube Video Slate

*Developed Custom UI and Software to allow Consumers to choose from more than 150 Coke Brands and more than 30 restaurant specials

*WiFi and Cellular Enabled with Remote Updating

*Proprietary Back-End Content Management System

*Full Suite of Performance Data and Analytics

*Survey included to capture diners feedback on interactive Video Menu and specific Freestyle drink selections

Freestyle Digital Merchandising Program—“The Freestyle Video Slate”

--Data taken from K&I Survey conducted in field November 2014

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