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Chevy Colorado Video in Print Magazine Ad

Chevy Colorado Video in Print Magazine Ad



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In connection with the launch of its new truck, called the Colorado, Chevrolet needed a high impact ad to communicate with its targeted demographic.  Chevy and its ad agency Commonwealth/McCann worked with Americhip to produce a magazine insert utilizing Americhip's patented Video in Print Technology.  The Digital Video Ad had a 4.3" LCD screen and three chapter buttons that played newly produced digital videos highlighting “scientific” evidence proving that the Colorado made its owners more handsome, more dateable and even smell better.  The Video Inserts appear in Hearst Publishing’s Esquire and Popular Mechanics magazines.

Americhip invented Video in Print in 2009 and has produced Video Magazine Inserts and Video Brochures for leading brands in countries all over the world including the UK, Russia, Italy, Portugal, Australia, China, Japan, Netherlands, Brazil, Denmark and South Africa.

 

 "We're always looking for innovative ways for print to come alive. This was one of those aha moments." - Jack Essig, Publishing Director, Hearst Magazines

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