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Cheez Its Media & Influencer Kit
Cheez Its Media & Influencer Kit
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Challenge:
Cheez-It needed a special launch kit to highlight the premiere of its latest snack food craze, the Cheez-It Duoz, combining the traditional cheese cracker with sweet caramel corn. A merger this significant deserved an impressive launch vehicle.
Solution:
To fit the campaign’s theme of a hot Hollywood blockbuster launch, Americhip’s Packaging Engineers designed a truly impressive oversized, turned-edge package in the shape of the iconic clapperboard. Measuring 18” x 18” the innovative design includes a hinged magnetic lid which opens to reveal a movie theater interior including velvet curtains framing our 7” video screen. The set also includes two large wells to hold samples of the new snack treat. When you need to impress influencers and the media around a product launch, turn to Americhip for a spectacular
specialty package nobody can overlook.