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TXU Energy’s Jersey Backpacks Branded Merchandise
TXU Energy’s Jersey Backpacks Branded Merchandise
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Challenge:
As the sponsor for a major league team, a leading energy company needed to find a way to maximize its brand exposure alongside that of the highly recognizable professional sports team.
Solution:
Create cool custom merchandise that fans are thrilled to wear and actively market your brand wherever they go! Americhip partnered with TXU Energy and its agency to create branded drawstring backpacks and face coverings featuring Dallas’ top sports teams: the Rangers, Mavs and Stars. The cool swag was handed out at a citywide event celebrating the return of fans at live games in a downtown park. The drawstring backpacks had the real look and feel of authentic game jerseys, given their large size (17” x 17”), 100% polyester eyelet fabric and custom sublimation printing. We also produced our most popular face covering (Americhip Style N) with the same colors and logos. The campaign was a huge success with fans, business partners and the team personnel swamping TXU with requests for more products long after the event ended.
Partner with Americhip to create custom branded merchandise that your consumers will be proud to wear on their backs and market to the masses.