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Paco Rabanne Patented Video Media Kit
Paco Rabanne Patented Video Media Kit
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Challenge:
When you’re marketing to sophisticated influencers, retailers and media in the fragrance and fashion space, how do you tell your brand story in a way that will impress and wow this “seen-it-all” audience?
Solution:
Develop a casebound Video Book that is as impressive as your product. The marketing group for Paco Rabanne worked with Americhip to design a sophisticated branding piece that told the impressive success of the 1 Million Fragrance Brand. The Video Book opens to reveal our large 7” screen and the three leading 1 Million brands. A single chapter button appears on the first spread to introduce the video storytelling. When you turn the page, a second chapter button appears to tell the full brand story around Invictus. And then finally, with the third spread a final chapter button appears to provide the video story of Paco Rabanne himself.
When you need to impress your retailers, media and other influencers, be sure your communications piece is as sophisticated as your brand—partner with Americhip to create a one-of-a-kind Video Book.