Americhip: Mr. Magoriums Wonder Emporium


Mr. Magoriums Wonder Emporium

Mr. Magoriums Wonder Emporium

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The fantasy comedy film Mr Magorium’s Wonder Emporium, starring Hollywood heavyweights, Dustin Hoffman and Natalie Portman, was set to open and in order to promote the new release, a promotional piece was needed to stir up excitement and to give eager movie-goers a sneak peek at what the movie had to offer audiences.

With the plot of the movie centering around a magical toy shop, the promotional piece had to create an experience that was enchanting and mind-blowing.  With such a wide array of multisensory technologies at its disposal, Americhip was thrilled to take on this project.  Almost all of Americhip’s team of skilled engineers and designers were involved and the end result was simply unbelievable.

The medium was a tall book that gave the impression of a leather-bound case.  It had a magnetized clasp that closed the book and the back cover had the movie’s opening date along with the list of the stars of the film. Now here is where the magic starts.

Upon opening the book, readers were treated to a whimsical scene that gave a quick snapshot of the dreamlike world of Mr Magorium’s Wonder Emporium.  Americhip’s paper engineering team designed a 3-D Stage scene that popped out at viewers.  The scene included a hodgepodge of Emporium delights with Mr Magorium himself dead center to welcome visitors to his shop.  And to further bring the scene to life, an audio chip was used and LEDs were strategically placed throughout, making the promotional piece a true wonder to see…and hear.


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