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Esquire Bank Patented 7” Video Branding Book
Esquire Bank Patented 7” Video Branding Book
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Challenge:
In today’s crowded marketplace where information is overwhelming, what tools exist to direct the attention of your targeted accounts to your product and service offerings?
Solution:
Break through the clutter and deliver a corporate message that cannot be ignored. Esquire Bank is a unique financial institution that focuses on the legal market. Needing to up its outbound marketing efforts, it partnered with Americhip to design and produce an impressive video branding hardcover book. We start with the impressive size—a full 16” wide and 11” high. We then program a set of compelling videos that educate recipients on the bank’s history, its unique niche focus on law firms and highlight several key executives. To ensure the law firms couldn’t miss this dynamic piece, we produced and shipped it in an oversized package highlighted with key corporate branding. In the end, the Video Book’s cover tagline perfectly matches the campaign and our patented technology: “Succeed Boldly.”
Partner with Americhip to develop an impressive and bold Video Branding Book that will allow you to break into more accounts and grow your business.
Sign of Success:
Esquire had so much success with the initial Video Mailer that it re-ordered twice the quantity for a second set of Video Corporate Brochures within three months.