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Diageo Long-Flashing E Ink Shelf Displays
Diageo Long-Flashing E Ink Shelf Displays
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Challenge:
How can you best communicate from the shelf edge when you have important product information to share with customers?
Solution:
Americhip partnered with Diageo and its agency to develop a clever communications campaign for more than 10 of its top brands utilizing patented E Ink Shelf Displays. With certain products only available at the counter, we designed a flashing E Ink display letting shoppers know to check with store personnel to access the special product offerings.
Our E Ink displays flash this important product information 24/7 for more than six months without having to replace or charge any batteries. In addition to directing shoppers to store personnel, the innovative devices also served as branding reinforcement in the store aisle for 10 of Diageo’s top brands.
When you need to stop shoppers in their tracks and communicate important product detail partner with Americhip to create a long-flashing E Ink Shelf Display.