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Anthem BlueCross BlueShield Biz Dev Video Mailer
Anthem BlueCross BlueShield Biz Dev Video Mailer
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Challenge:
Anthem BlueCross BlueShield needed an innovative communication device to mail out to its top customers and prospects to show how “through innovation, Anthem is driving essential changes to the healthcare industry.” With such a bold claim, Anthem BlueCross BlueShield needed a just as impressive communication vehicle to confirm its best in class position and its bold new company mantra: “Engage. Empower. Connect. Save.”
Solution:
Working with Anthem’s agency, Americhip designed and produced an innovative marketing brochure incorporating our patented Video in Print technology. What better way to showcase Anthem’s focus on innovation in healthcare than by using Americhip’s innovative video brochures. Anthem utilized the Video in Print technology to highlight three captivating videos detailing one doctor’s unique experiences with Anthem, its online LiveHealth feature and its innovative program tying together doctors, patients and data. The compact Video Brochure included a chipboard core which gave the piece a rugged and impressive feel.
Transform your next corporate mailer from a traditional, overlooked piece into a real show-stopper. Speak to your audience through a medium that motivates and inspires.