What We Do
Research & Development
Our Secret Weapon
Since its inception, Americhip has dazzled the marketing world with its paper engineering expertise. The term “experts” doesn’t even apply to this team of skilled artisans. They are masters at what they do. Whether it is a simple direct mail picture changer or a complex jaw-dropping super pop-up, our paper engineers never cease to amaze.
Fold. Twist. Turn. Pop. Pull.
Paper Engineering can be considered both a science and an art. The art of Paper engineering hit the scene in the late 18th century when Lothar Meggendorfer started designing a line of pop-up books. In the 1980’s, there was no training offered in schools therefore apprenticeship and the aptitude to be self-taught were the only options. David Rosendale, Sr paper engineer, combined his knowledge of painting and print with this new trade to be one of a few who have mastered this art.
Today, the industry has progressed and the need for pop-up books and dimensional elements for marketing pieces still resonates now as it did before. When our clients need a concept to come to life, both the functionality and the artwork need to blend harmoniously in order to achieve the desired impact. The team’s mastery of paper engineering is utilized across all of our technologies, making the paper engineering team an integral part of Americhip.